JN Prasad has been a keen naturalist and birdwatcher for the last 4 decades. Associated closely with the WWF-India Nature Clubs of India movement since its inception, he went on to co-found Merlin Nature Club, which became the cradle of learning for many of Bangalore’s most enthusiastic naturalists.

A post-graduate in International Marketing and also in Ecology and Environment, he has over 50 papers and notes to his credits in leading national & international publications.

More recently, continuing the passion Dr. George had for nest boxes, especially for cavity nesters like Magpie-Robins, that are facing a huge challenge to find space to breed, he has started the Gubbi Goodu network of volunteers who build nest boxes for sparrows and other birds.

For all this and more, he has been recognized and awarded by the Rotary Club for Outstanding Service and contribution to the community.